
Mr. Smith’s presentation, titled “The biostimulant effect of humic substances: A case study in Africa,” will be given at 10 am on April 08. His presentation topics will include the following: the definition and classification of humic substances, atmospheric effects in soil, physiological effects in plants, and case studies with liquid solutions in dryland farming techniques.
More information on the conference is available at https://informaconnect.com/newagconference/.
Related Posts
The Spring Rush: What Farmers Are Up Against
The Spring Rush: What Farmers Are Up Against “Farmers are always thinking about our products.” I’ll never forget those words, uttered by an old client of mine. She worked for a large life sciences company. We were launching a pre-emergence corn herbicide, to a market saturated with them. I thought she was joking. She wasn’t. I told her that in the hierarchy of thoughts occupying a farmer’s mind, pre-emergent herbicides barely registered. Adding that we had already spent more time thinking about them during our meeting than most farmers do all year. To be fair, she isn’t the only one to share this flawed view. Few occupations require more versatility, or have more irons in the fire, than farming. That’s why I’ve long advocated that anyone marketing to farmers considers not just the product they are selling, and what challenge or opportunity it may address, but what impact it will have on their entire operation – from soil to software, labor to logistics. Because that’s how farmers think. As the calendar turns to April, we’re entering the busiest – and most critical time – of the year.
The Water Break Podcast Hits 3,000 Downloads
Back in May of 2020, we started talking about doing a water-and-wastewater-focused podcast that Heather Jennings would host. Heather had never done anything like hosting a podcast, and she wasn’t sure that she should. “Do you think anyone would listen?” she asked. We did, and we started mapping out the campaign. Heather insisted that the
A Farmer’s Fourth of July: The Fireworks Waited
This Week In Ag #122: A Farmer's Fourth of July: The Fireworks Waited For many Midwest farm families, the Fourth of July wasn’t about fireworks or cookouts—it was wheat harvest season. In this personal reflection, Fred recalls a time when the combine came first, soybeans followed close behind, and the only bangs came from the grain bin, not the sky.

