Bruce Reid, former majority owner and general manager of Mesa Verde Humates® (MVH), has been awarded the 2017 Humic Products Trade Association (HPTA) Above and Beyond Award. The Above and Beyond Award is presented annually to a hard-working individual whose effort and influence have contributed to HTPA’s mission. As a founding HPTA member who was active in several of its committees, Bruce provided ongoing leadership and valuable insights to the HPTA organization, and he also worked to increase awareness of humates in many different areas. The HPTA credits Bruce with networking activities that brought people into the industry and with promoting the HPTA to industry experts. The 2017 Above and Beyond Award was presented to Bruce with appreciation for his tireless work and dedication.

The HPTA is a non-profit organization founded in 2010 to advance commercial trade of humic products through scientific and regulatory cooperation. The objective of the HPTA is to set the standard of excellence of humic trade by establishing professional standards for its members and for certification of humic products. More information about the HPTA is available at

Mesa Verde Humates®, now a subsidiary of Bio Huma Netics, Inc., mines and manufactures high-quality New Mexico humates, with humic and fulvic acid products including granular products, powders for solution and suspension, and liquid humic and fulvic acids. MVH humates—mined from the Fruitland Formation of the San Juan Basin in Northwest New Mexico since 1975—are used extensively to increase crop quality and production and to improve and replenish depleted soils throughout the world. Learn more at

About the Author

Larry Cooper

Director, Sustainability & Knowledge Management, Huma, Inc. Lifelong learner, master gardener, rescuer of greyhounds, grandpa. Once served detention for placing ecology flag on top of his high school.

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