In this video, we show the scientific steps we take to make sure that all our Huma Gro® liquid products are built according to specifications, are consistent from batch to batch, and are of the highest quality.
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This Week in Ag #79
Seeing is believing. And I’m convinced the recent WASDE reports on crop production aren’t lying. Over the weekend we took my son to college. Our scenic journey through farm country – beauty is in the eye of the beholder, after all – took us deep into the Corn Belt. The projected 2024 corn yield in the Prairie State

