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Beef Is More Than a Business, It’s a Passion. Few professions capture our imagination like ranching. There’s an undeniable romanticism attached to cowboy culture. Taylor Sheridan has made a career depicting it. And let’s be real, they don’t make movies or write songs about pork and poultry producers. Western lifestyle is at a fever pitch. Brands like Ariat and Wrangler are thriving. And so is the cattle industry. Beef prices are enjoying record highs. And when it comes to producing beef, nobody does it better than the American cowboy. US cattlemen produce over 21% of the world’s beef supply – 28 billion pounds annually – ranking #1 in the world. Yet they do it with just 6% of the world’s cattle herd.

