Q&A: Leveraging Biostimulants and Biofertilizers for Sustainable Growth 
02.06.2025 Fred Nichols

Q&A: Leveraging Biostimulants and Biofertilizers for Sustainable Growth 

Fred Nichols, Chief Sales and Marketing Officer at Huma®, shared his perspective in a recent article on biostimulants and biofertilizers, published in CropLife and American Fruit Grower Magazine. In the article, Fred discusses the growing role of these products in...

This Week In Ag #101
02.04.2025 Fred Nichols

This Week In Ag #101

Ask yourself this. Would you really want to be on the other side of a trade dispute with the USA? With all the hysteria over tariffs, that’s a question few seem to be asking. In the global economy, the good ole USA...

From the Field: Journey of the Perfect Valentine’s Day Rose
02.04.2025 Davin Smith

From the Field: Journey of the Perfect Valentine’s Day Rose

Centuries before Saint Valentine was marrying couples in ancient Rome, legend says the red rose sprouted from the ground, watered by Aphrodite’s tears and her lover Adonis’ blood. Throughout the ages, the quintessential red rose has been a symbol of...

This Week In Ag #100
01.28.2025 Fred Nichols

This Week In Ag #100

Farmers grow food. That’s a simple and straight-forward premise. Or is it? We continue to shake our heads at survey results that reveal many consumers think their food comes from the grocery store. But what about the industry itself? If we’re being...

This Week In Ag #99
01.21.2025 Fred Nichols

This Week In Ag #99

Shopping with a farmer can be quite the experience. It’s one my mother refused to partake in during her entire 40-year marriage. This weekend, I went with my wife to exchange a pair of blue jeans that Santa brought me....

This Week In Ag #98
01.15.2025 Fred Nichols

This Week In Ag #98

Oilseeds are now a lightning rod. America’s top ag export, accounting for over $40 billion, is at the center of a heated debate on the state of America’s health. The appointment of RFK Jr. to head Health and Human Services will do...

This Week In Ag #97
01.07.2025 Fred Nichols

This Week In Ag #97

New Year’s babies bring a renewed spirit of hope to those whose lives they touch. On January 1, 1865, a baby born in Diamond, Missouri, not only brought hope, but salvation to US agriculture. His name was George Washington Carver.

From the Field: Huma® Improves Soil Health and Strawberries in Guatemala
12.23.2024 Davin Smith

From the Field: Huma® Improves Soil Health and Strawberries in Guatemala

In the highlands of Guatemala, near the capital, is a small stronghold for berries. Strawberry production in Guatemala covers about 3,000 hectares in total, yet it yields nearly 14,000 tons of fresh strawberries annually, with 7,000 tons exported to neighboring...

This Week In Ag #96
12.17.2024 Fred Nichols

This Week In Ag #96

The greatest event in history took place at a farm setting, in a stable. The first to bear its witness were farmers, the shepherds. Merely coincidences? I think not. Here’s wishing you a Very Merry Christmas!

This Week In Ag #95
12.10.2024 Fred Nichols

This Week In Ag #95

Fans of the animated Christmas classic “The Year Without a Santa Claus” will undoubtedly recall Heat Miser and Snow Miser, the bickering siblings who controlled weather patterns. Their outright refusal to cooperate with one another forced Mrs. Claus to go...

This Week In Ag #94
12.03.2024 Fred Nichols

This Week In Ag #94

On Thursday we celebrate #WorldSoilDay. Along with water, soil is Earth’s most precious resource. That’s because 95% of our food comes from soil. The importance of nurturing soil can be traced back to Biblical times. Jesus himself spoke of the importance...

This Week In Ag #93
11.26.2024 Fred Nichols

This Week In Ag #93

Is ROI still king? Return on investment has long been the primary measure for evaluating product purchase decisions by farmers. The concept seems straightforward: a product delivers x amount more of yield or weight, you multiply the additional yield by the...