Will the company’s physical location be changing?
No, the company’s headquarters will remain in Gilbert, Arizona.
When will the new website be fully functional?
The website is in development and will be fully functional in Q4.
Will the company be conducting any promotional activities to promote the new brand name?
Yes, we will participate in multiple trade shows throughout the year and organize the Huma® World Conference in November 2023.
Where can I get the updated materials for Huma® products?
Updated materials are in development and will be available upon completion. Please continue to visit our website for updated information or contact your sales representative.
What is the timeline for transitioning from the old brands (Huma Gro®, Huma Gro® Turf, Fertilgold® Organics, Mesa Verde Humates®, Probiotic Solutions®, Bio Huma Netics®) to Huma®?
The public transition began in June 2023 with the website’s launch (www.huma.us). The transition will continue and may take longer for some international markets to comply with their registration process and guidelines.
Will there be changes in the products I am currently using?
No. All our current products, along with our Micro Carbon Technology®, will remain the same. Same great products, same great quality.
Will this change affect the pricing?
No, this change will not affect the pricing.
How will the rebranding affect your customers?
The rebranding will strengthen the company offerings to fit our customer’s needs and enhance overall customer experience and communications.
Why the name change?
“Huma” represents our company and its core values. Unifying all our product lines under the same brand name helps us serve you better while reflecting our mission, current operations, and future growth and expansion. It also gives us a uniform look, feel, and presence in the market.
