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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

This Week in Ag #63

“Plants sure know the difference between rainwater and hose water.” That was my wife’s observation Saturday morning, after seeing the rapid overnight growth, beautiful green color, and new blooms from our garden plants, following a thunderstorm that brought a half-inch of rain.

By |2024-04-30T16:24:41-07:00April 30th, 2024|Ag News, Blog Post, Company, Plant & Soil|0 Comments

This Week in Ag #62

Last week my wife and I frequented a rather posh coffee shop in Gilbert, AZ. I was wearing my “God Made a Farmer” t-shirt, likely not common attire for such a place. Yet the number of compliments I received about it was astounding. The well-to-do clientele ranged from fancy-iced-coffee-drinking twenty somethings to retired couples. But the tenor

By |2024-04-23T19:48:24-07:00April 23rd, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #61

“Free seed can cost a lot of money.” That was dad’s less-than-tactful response to a seed salesman hoping to woo him with a special offer. Was dad exaggerating (as he was notoriously known to do)? Not in this case. Even using today’s financial standards – where seed costs have more than quadrupled in the 30 years

By |2024-04-16T18:47:42-07:00April 16th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #60

“They’re on 30s, we’re on 36s.” The cultural practice of row width is often as defining to a farm as the color of tractors they drive. Row width speaks to how far apart you plant your rows. This can vary greatly depending on the crop, geography, agronomic challenges and what the farmer wants to achieve. Here’s a look

By |2024-04-09T21:34:43-07:00April 9th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #59

“It won’t grow in the bag.” Grandpa never minced words. And that’s how he responded (in frustration) to my dad and uncle whenever they pondered dropping the planter. His philosophy was simple: the moment you can plant, you plant. There’s only so much heat and sunlight Mother Nature offers, so you better take her up on

By |2024-04-02T22:28:12-07:00April 2nd, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #58

Yesterday was the 110th birthday of the greatest agriculturalist of all time, Norman Borlaug. The Cresco, Iowa, native’s ground-breaking work to prevent hunger is said to have “saved more lives than any other person who ever lived.” That would be more than one billion lives, according to estimates.

By |2024-04-02T19:27:50-07:00March 26th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #57

“What are you planting this year?” That may not sound like a trick question, considering it’s already mid-March. But ask any farmer south of the Mason-Dixon line that question and you’ll likely see their shoulders shrug. You see, unlike in the West, where permanent crops and processor contracts make planting decisions more straight-forward, or in the

By |2024-04-02T19:35:58-07:00March 19th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #56

We’re all a wee bit Irish come Sunday, even if your family tree has no roots in the Emerald Isle. And no holiday is more linked to a particular plant than St. Patrick’s Day is to the shamrock (which is actually a white clover). The relationship’s origins trace back 16 centuries ago, when the future Patron Saint

By |2024-04-02T19:37:05-07:00March 12th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #54

Farmers love to kick tires, share stories, and due to their curious nature, are always looking to pick up tips for their trade. It’s no wonder the agricultural industry is rife with trade shows. Perhaps the most influential show is Commodity Classic, where the National Corn Growers Association, American Soybean Association, National Wheat Growers Association

By |2024-04-02T19:43:36-07:00February 27th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments
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