Products

About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

This Week in Ag #54

Farmers love to kick tires, share stories, and due to their curious nature, are always looking to pick up tips for their trade. It’s no wonder the agricultural industry is rife with trade shows. Perhaps the most influential show is Commodity Classic, where the National Corn Growers Association, American Soybean

By |2024-04-02T19:43:36+00:00February 27th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #51

Back in the mid-1980s, this then-high school student attended a farmer meeting with dad. One of the speakers was a commodities advisor. He playfully asked the attendees what their target price was for their crops. He further inquired, “How many of you are still holding out for the return of

By |2024-04-02T19:45:24+00:00February 6th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #50

When explaining the carbon offset market, many of you have heard me give the example of companies and individuals purchasing carbon credits to “offset” their carbon footprints. By nature of what they do, some businesses such as airlines have no choice, as they’ll otherwise never come close to meeting self-imposed carbon

By |2024-04-02T19:46:03+00:00January 30th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #49

The image below is more than just a funny meme. It depicts how generations of farmers painted the canvas of their fields. The farm I grew up on consisted of a 160-acre field, complete with waterways, hills, wet holes, varying soil types, point rows, and in spots, contest-winning yield potential.

By |2024-04-02T19:51:16+00:00January 23rd, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #48

The popular TV series Yellowstone, along with the western lifestyle craze, has certainly romanticized ranching. It seems like everyone wants to be a rancher, until there’s real-world ranching stuff to do. This week’s bone-chilling Midwestern weather brings back memories. Notice I didn’t say fond memories. When you have livestock, they require

By |2024-04-02T19:51:59+00:00January 16th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #47

Nitrogen Use Efficiency has quickly become part of the vocabulary surrounding sustainability. But NUE is more than just a buzzword or another fancy acronym. NUE is the benchmark for nitrogen management. You’ll often see it used to measure the amount of nitrogen used to produce a bushel of grain. NUE

By |2024-04-02T20:00:43+00:00January 10th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #46

A new year brings new hope and new predictions. Gazing into my crystal ball, here’s what’s taking shape in 2024: “Just in time” fertilizer application will continue. Granted, I still saw lots of knife-marked farm fields across Illinois while I was home for the holidays. But the practice of applying

By |2024-04-02T20:01:25+00:00January 2nd, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #45

“Life.” That was my response when asked “What does soil health mean?” during an interview on The Big Show with WHO Radio last week. Whether it’s accelerating populations of soil microbes and worms, creating diverse biological communities or building biomass and aggregates, healthy soils are full of life. The trick is

By |2024-04-02T20:01:57+00:00December 19th, 2023|Ag News, Blog Post, Plant & Soil|0 Comments

Title

Go to Top