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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

The Story Behind the Pink Tickets

For most people, fall means changing leaves and football. For me, it means pink scale tickets, old grain trucks and memories of growing up around harvest. It's a look back at family traditions, country grain elevators and the hardworking people who keep harvest moving.

By |2026-09-28T11:51:22-07:00September 28th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on The Story Behind the Pink Tickets

What Does Bushels Per Acre Mean?

We talk about bushels per acre all the time during harvest, but what does that measurement actually mean? Here’s a quick look at where bushels came from, how they’re used and what those yield numbers really tell us.

By |2026-09-21T09:55:37-07:00September 21st, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on What Does Bushels Per Acre Mean?

Where were you when the world stopped turnin’ that September day?

This Week In Ag #182 25 years ago this week, we all remember where we were. For me, the most vivid memory was a few days later. I was farming with Dad, and we had just started cutting soybeans. The field, owned by my wife’s family, was next to a busy interstate, I-74. After

By |2026-09-14T11:23:10-07:00September 8th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on Where were you when the world stopped turnin’ that September day?

Where’s the Beef? Where’s It From?

As U.S. cattle numbers hit a 75-year low, the Trump administration is turning to imported beef to address rising prices. But where will that beef come from, and who will actually benefit?

By |2026-08-24T10:38:34-07:00August 24th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on Where’s the Beef? Where’s It From?

Why Corn and Soybeans Rule American Agriculture

Corn and soybeans dominate American agriculture for good reason. From production and harvest to transportation, markets and government incentives, an entire system has developed around these two crops. But what keeps the Big 2 at the top?

By |2026-08-18T07:11:22-07:00August 18th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on Why Corn and Soybeans Rule American Agriculture

1996: The Year Farming Changed Forever

Michael Jordan dominated the court, Friends topped TV ratings, and Tiger Woods was about to change golf. But in agriculture, 1996 marked an even bigger turning point. From GPS yield mapping and Bt corn to Roundup Ready soybeans and the Freedom to Farm Act, discover how one year transformed farming forever.

By |2026-08-04T08:15:35-07:00August 4th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on 1996: The Year Farming Changed Forever

The World’s Weather Is Your Market

Europe's record-breaking heat is shrinking grain production and driving prices higher, but global weather isn't the only story. As drought expands across parts of the U.S., the weeks ahead will be critical for crop development—and grain markets.

By |2026-07-27T12:00:44-07:00July 27th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on The World’s Weather Is Your Market
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