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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

America’s Shrinking Wheat Crop

America is projected to harvest its smallest wheat crop in decades as drought, declining acreage and rising input costs pressure growers across the country. While consumers continue seeing higher grocery prices, the price farmers receive for wheat tells a very different story.

By |2026-05-18T11:31:19-07:00May 18th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on America’s Shrinking Wheat Crop

The Cost of Growing America

From drought and rising fuel costs to fertilizer shortages and shrinking margins, farmers across the country are facing mounting financial pressure. While commodity prices offer some hope, many growers still struggle to break even as confidence in the ag economy continues to decline.

By |2026-05-12T09:09:43-07:00May 12th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on The Cost of Growing America

Progress Everywhere Except One Track

From record crop yields to faster athletes, progress is everywhere but not on the racetrack. More than 50 years later, Secretariat’s legendary run still stands alone, untouched by time, technology, and genetic advancement.

By |2026-05-05T07:14:59-07:00May 5th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on Progress Everywhere Except One Track

Just in Time in an Untimely Market

“Just in time” has become more than an application strategy; it’s now a purchasing strategy shaped by rising fertilizer costs and market uncertainty. As prices remain historically high and global pressures mount, farmers are being forced to rethink when—and how—they invest in nutrients. What started as a response to necessity is quickly becoming the new normal, but not without tradeoffs.

By |2026-04-20T15:34:57-07:00April 20th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on Just in Time in an Untimely Market

The Original Farm App: The Notebook

Before apps, dashboards and precision tools, there was something simpler and just as powerful: a pocket notebook. Tucked into a shirt pocket, it held the story of every field, every decision and every season. For many farmers, it wasn’t just a record book. It was a diary.

By |2026-04-07T07:39:54-07:00April 7th, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on The Original Farm App: The Notebook

Seven Days, Countless Miracles

A lot can happen in seven days. On the farm, seeds emerge, roots stretch deep, animals grow, and crops begin to take shape. This Holy Week is a reminder that growth—both in the field and in life—often happens faster than we realize. Sometimes, the biggest miracles unfold in the smallest windows of time.

By |2026-03-31T07:46:12-07:00March 31st, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on Seven Days, Countless Miracles

Let’s Take Farming Back to the 90s

What was it really like to farm in the 1990s? From the biotech boom and the rise of GMOs to GPS, consolidation, and the shift toward efficiency at all costs, the decade reshaped agriculture in ways we’re still living with today.

By |2026-03-23T11:41:19-07:00March 23rd, 2026|Ag News, Blog Post, Plant & Soil|Comments Off on Let’s Take Farming Back to the 90s
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