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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

This Week in Ag #14

You never get a second chance to make a first impression. That popular saying could just as easily apply to planting corn. It’s impossible to recover from planting time mishaps. Don’t believe it? Try this. Walk into a cornfield where plants have recently emerged. Identify a plant that’s shorter than

By |2024-04-02T21:00:39+00:00May 16th, 2023|Ag News, Blog Post, Company, Plant & Soil|0 Comments

This Week in Ag #13

Corn came screaming out of the ground in just five days on my farm at Agricenter International in Memphis. Other than the seed and herbicide, I’m using 100% Huma® products. My belief is that you don’t just farm the crop, you farm the soil. These Mid-South soils have low organic matter

By |2024-04-02T21:02:26+00:00May 9th, 2023|Ag News, Blog Post, Company, Plant & Soil|0 Comments

This Week in Ag #11

You shouldn’t judge a book by its cover, but you can judge seed products by their bag covers. There’s lots of telling information on them. Just look at this bag of seeds going on my farm. The bag itself prominently features the brand name and logo (AgriGold), type of product (corn), the

By |2024-04-02T21:03:24+00:00April 25th, 2023|Ag News, Blog Post, Company, Plant & Soil|0 Comments

This Week in Ag #10

Football may be a game of inches, but farming is a business of fractional inches. Take planting. Seed placement is paramount to the success of a crop. Farmers spend lots of time calculating the optimum rate and depth to plant their seeds based on genetics, soil type, soil conditions, weather, management

By |2024-04-02T21:03:52+00:00April 18th, 2023|Ag News, Blog Post, Company, Plant & Soil|0 Comments

This Week in Ag #9

Regenerative agriculture is not some passing fad. It’s now a movement. And it’s here to stay. How can we be sure? Just look at who’s driving it. Unlike well-intentioned predecessors, such as LISA (Low Input Sustainable Agriculture), regen ag has a financial benefactor: food companies. From lofty goals articulated by their

By |2024-04-02T21:05:05+00:00April 11th, 2023|Ag News, Blog Post, Company, Plant & Soil|0 Comments

This Week in Ag #8

Farmers love to grow corn. Only twice in modern history has corn not held the title of the most-grown crop in the USA. That was in 2018 and (if you count it) 1983, when the government’s PIK program artificially swayed planting practices. Spurred by record fertilizer prices, many projected soybeans

By |2024-04-02T21:05:33+00:00April 4th, 2023|Ag News, Blog Post, Company, Plant & Soil|0 Comments

This Week in Ag #7

For most farmers, April means the start of planting season. It’s a lot like opening day for a baseball team: heavy planning, great excitement and anticipation, lots of optimism and more than a few watch outs. So when exactly do farmers start planting? While they all have a plan, Mother Nature usually

By |2024-04-02T21:06:04+00:00March 28th, 2023|Ag News, Blog Post, Company, Plant & Soil|0 Comments

This Week in Ag #6

Tomorrow is National Ag Day! Just like Huma, Inc., National Ag Day is enjoying its golden anniversary. The day is dedicated to celebrating and raising awareness for how our food, fiber (and energy) is produced. This year’s theme is “Growing a Climate for Tomorrow.” Agriculture is the USA’s largest employer, responsible

By |2024-04-02T21:06:53+00:00March 20th, 2023|Ag News, Blog Post, Company, Plant & Soil|0 Comments

This Week in Ag #5

It’s Commodity Classic week. This is one of the ag industry’s most important shows, and among my favorite times of the year. I’ll be in Orlando for the show, as will Lyndon Smith, Barrett Smith and Michael Gardner. #Classic23 is expected to draw around 5,000 farmers. But what makes this show

By |2024-04-02T21:07:27+00:00March 8th, 2023|Ag News, Blog Post, Company, Plant & Soil|0 Comments

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