Huma Blog

The greatest event in history took place at a farm setting, in a stable. The first to bear its witness were farmers, the shepherds. Merely coincidences? I think not. Here’s wishing you a Very Merry Christmas!

Fans of the animated Christmas classic “The Year Without a Santa Claus” will undoubtedly recall Heat Miser and Snow Miser, the bickering siblings who controlled weather patterns. Their outright refusal to cooperate with one another forced Mrs. Claus to go...

On Thursday we celebrate #WorldSoilDay. Along with water, soil is Earth’s most precious resource. That’s because 95% of our food comes from soil. The importance of nurturing soil can be traced back to Biblical times. Jesus himself spoke of the importance...

Is ROI still king? Return on investment has long been the primary measure for evaluating product purchase decisions by farmers. The concept seems straightforward: a product delivers x amount more of yield or weight, you multiply the additional yield by the...

Should regenerative agriculture resemble a Chinese menu, where you freely pick and choose the ingredients you want to include or eliminate from your entrée, rather than taking a holistic approach? That depends on your perspective of regen farming.

There’s a new sheriff in town. Or at least an old one returning. And there’s new leadership in Congress. So how will the election results impact agriculture?

The year was 1984. It was totally awesome. Ronald Reagan had just carried 49 states to win re-election. Purple Rain reigned over the air waves. Daniel-san had defeated Cobra Kai (well, for the first time). Steve Jobs introduced a little...

Recently, CropLife interviewed several industry experts, including Huma’s Chief Marketing and Chief Sales Officer, Fred Nichols, to discuss the rapid growth of biological products in agriculture, including biostimulants, biopesticides, and biofertilizers. Fred answered important questions about the microbiome’s role in...

In a recent interaction with CropLife, Fred Nichols, Chief Marketing and Sales Officer at Huma, shared his views on the micronutrients market. His key thoughts were featured in a special report that highlights how these essential nutrients are rapidly gaining...

Scary season is upon us. This week our doorsteps will be invaded by legions of mini goblins. Their biggest fear is receiving candy corn in their baskets. But what about farmers? What’s scaring them this Halloween?

As a farmer and ag salesman at Huma, I’m always on the lookout for products that can make farming easier and more efficient. That’s how I first came across MicroHumic® OM at the 2024 Commodity Classic, right after I joined...

No month is more associated with a crop than October is with a certain orange orb. That’s why it’s #NationalPumpkinMonth. Pumpkins are the centerpiece of the booming $1.25 billion US agritourism industry. You-pick pumpkin patches are a main attraction, providing family...