Huma Blog

There’s an old saying in farming: “Plant in dust, your bins will bust”. The premise is that dry soils will encourage faster, deeper root growth early in the season, which will lead to more robust root systems and stronger plants...

Trust in the mass media has eroded to new lows. A recent Gallup poll reveals that 69% of Americans have very little to no trust in the media. Over the past five decades, the number of people who place a...

Rooted in Hope: The Unshakable Optimism of Farmers Farmers are eternal optimists. They have to be. Their entire existence is based on the hope that the seeds they sow in the spring will bear fruit come fall. Last month, farmer...

This Week in Ag #105 - You can’t live without insurance these days. You can’t get a home mortgage without it. Nor can you legally drive without it. And if you’re a corn or soybean grower, you really can’t farm...

Last June, I had the privilege of visiting parts of Asia to attend a conference hosted by one of our distributors. The event brought together ag experts, farmers, and researchers from different parts of the world to discuss the future...

This Week In Ag #104 Here’s an inconvenient truth about farming: many farmers live off their equity. When land is your biggest asset and land prices remain strong, so does your balance sheet. This offers lending power. Depending on your...

“There’s got to be a better way.” Those words were expressed to me last week at the World Ag Expo. I had just completed my presentation, “Breathe New Life into Your Soil”, when a nice lady and her husband approached me....

All four faces on Mount Rushmore are farmers. Along with being the father of our country, George Washington was a father of regenerative agriculture, implementing intense crop rotation (he grew 60 different crops), cover crop practices, manure management, and grazing from...

Fred Nichols, Chief Sales and Marketing Officer at Huma®, shared his perspective in a recent article on biostimulants and biofertilizers, published in CropLife and American Fruit Grower Magazine. In the article, Fred discusses the growing role of these products in...

Ask yourself this. Would you really want to be on the other side of a trade dispute with the USA? With all the hysteria over tariffs, that’s a question few seem to be asking. In the global economy, the good ole USA...

Centuries before Saint Valentine was marrying couples in ancient Rome, legend says the red rose sprouted from the ground, watered by Aphrodite’s tears and her lover Adonis’ blood. Throughout the ages, the quintessential red rose has been a symbol of...

Farmers grow food. That’s a simple and straight-forward premise. Or is it? We continue to shake our heads at survey results that reveal many consumers think their food comes from the grocery store. But what about the industry itself? If we’re being...