Recently, CropLife interviewed several industry experts, including Huma’s Chief Marketing and Chief Sales Officer, Fred Nichols, to discuss the rapid growth of biological products in agriculture, including biostimulants, biopesticides, and biofertilizers. Fred answered important questions about the microbiome’s role in soil health, industry’s understanding of it, and the new innovations being developed for sustainable farming.
In a recent interaction with CropLife, Fred Nichols, Chief Marketing and Sales Officer at Huma, shared his views on the micronutrients market. His key thoughts were featured in a special report that highlights how these essential nutrients are rapidly gaining recognition in the agriculture industry. Micronutrients play a key role in promoting the strong, steady
Scary season is upon us. This week our doorsteps will be invaded by legions of mini goblins. Their biggest fear is receiving candy corn in their baskets. But what about farmers? What’s scaring them this Halloween?
As a farmer and ag salesman at Huma, I’m always on the lookout for products that can make farming easier and more efficient. That’s how I first came across MicroHumic® OM at the 2024 Commodity Classic, right after I joined Huma. While working in our booth, I was chatting with our CEO, Lyndon Smith, when
No month is more associated with a crop than October is with a certain orange orb. That’s why it’s #NationalPumpkinMonth. Pumpkins are the centerpiece of the booming $1.25 billion US agritourism industry. You-pick pumpkin patches are a main attraction, providing family photo opportunities young mothers love even more than their pumpkin spice lattes. Corn mazes, apple
Seasonal migration isn’t just for the birds. Or the snowbirds heading to Arizona. Some of nature’s most majestic and essential creatures are now making their way southward: butterflies. These winged beauties are prolific pollinators of crops, landscapes, wildflowers and gardens. Three-quarters of all food crops worldwide are somewhat or heavily dependent on pollinators such as butterflies. Monarch
Yesterday was #WorldCottonDay. That’s a fitting title, considering how creating the world’s most popular fabric is truly a world endeavor. Cotton is a crop mostly grown in Asia and the Americas, whose end products are mostly designed in Europe and mostly manufactured in Asia, and largely consumed in the world’s wealthiest countries (the USA accounts
We’re now five weeks away from a national election. The economy, crime, securing the border and foreign policy are top issues for most voters. But what about farmers? For answers, just look at what they value most: family.
Grandpa Fred never saw me. Despite the fact I was at his house nearly every day for over two decades. That’s because he was blind. From a farm accident. An anhydrous hose burst and shot the gas in his eyes.
Grandpa Fred never saw me. Despite the fact I was at his house nearly every day for over two decades. That’s because he was blind. From a farm accident. An anhydrous hose burst and shot the gas in his eyes.
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