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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

This Week In Ag #95

Fans of the animated Christmas classic “The Year Without a Santa Claus” will undoubtedly recall Heat Miser and Snow Miser, the bickering siblings who controlled weather patterns. Their outright refusal to cooperate with one another forced Mrs. Claus to go over their heads and see Mother Nature when she desperately needed snow to fall in

By |2024-12-10T14:01:07-07:00December 10th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week In Ag #94

On Thursday we celebrate #WorldSoilDay. Along with water, soil is Earth’s most precious resource. That’s because 95% of our food comes from soil. The importance of nurturing soil can be traced back to Biblical times. Jesus himself spoke of the importance of seeds falling on good soil. While soil health has become a buzzword in today’s

By |2024-12-03T10:39:49-07:00December 3rd, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week In Ag #93

Is ROI still king? Return on investment has long been the primary measure for evaluating product purchase decisions by farmers. The concept seems straightforward: a product delivers x amount more of yield or weight, you multiply the additional yield by the price you receive for your crop, then subtract the cost of the product. That’s how

By |2024-11-26T12:42:41-07:00November 26th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week In Ag #90

The year was 1984. It was totally awesome. Ronald Reagan had just carried 49 states to win re-election. Purple Rain reigned over the air waves. Daniel-san had defeated Cobra Kai (well, for the first time). Steve Jobs introduced a little beige box that would soon change the world. Yet in farm country, one news item

By |2024-11-05T12:25:38-07:00November 5th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

Fred Nichols’ Insights on Microbiome and the Biologicals Boom

Recently, CropLife interviewed several industry experts, including Huma’s Chief Marketing and Chief Sales Officer, Fred Nichols, to discuss the rapid growth of biological products in agriculture, including biostimulants, biopesticides, and biofertilizers. Fred answered important questions about the microbiome’s role in soil health, industry’s understanding of it, and the new innovations being developed for sustainable farming.

By |2024-10-31T16:19:15-07:00October 31st, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

From Afterthought to Essential: Fred Nichols on the Micronutrients Market

In a recent interaction with CropLife, Fred Nichols, Chief Marketing and Sales Officer at Huma, shared his views on the micronutrients market. His key thoughts were featured in a special report that highlights how these essential nutrients are rapidly gaining recognition in the agriculture industry. Micronutrients play a key role in promoting the strong, steady

By |2024-10-31T15:36:28-07:00October 31st, 2024|Ag News, Blog Post, Plant & Soil|0 Comments
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