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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

This Week In Ag #90

The year was 1984. It was totally awesome. Ronald Reagan had just carried 49 states to win re-election. Purple Rain reigned over the air waves. Daniel-san had defeated Cobra Kai (well, for the first time). Steve Jobs introduced a little beige box that would soon change the world. Yet in farm country, one news item

By |2024-11-05T12:25:38-07:00November 5th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

Fred Nichols’ Insights on Microbiome and the Biologicals Boom

Recently, CropLife interviewed several industry experts, including Huma’s Chief Marketing and Chief Sales Officer, Fred Nichols, to discuss the rapid growth of biological products in agriculture, including biostimulants, biopesticides, and biofertilizers. Fred answered important questions about the microbiome’s role in soil health, industry’s understanding of it, and the new innovations being developed for sustainable farming.

By |2024-10-31T16:19:15-07:00October 31st, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

From Afterthought to Essential: Fred Nichols on the Micronutrients Market

In a recent interaction with CropLife, Fred Nichols, Chief Marketing and Sales Officer at Huma, shared his views on the micronutrients market. His key thoughts were featured in a special report that highlights how these essential nutrients are rapidly gaining recognition in the agriculture industry. Micronutrients play a key role in promoting the strong, steady

By |2024-10-31T15:36:28-07:00October 31st, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #88

No month is more associated with a crop than October is with a certain orange orb. That’s why it’s #NationalPumpkinMonth. Pumpkins are the centerpiece of the booming $1.25 billion US agritourism industry. You-pick pumpkin patches are a main attraction, providing family photo opportunities young mothers love even more than their pumpkin spice lattes. Corn mazes, apple

By |2024-10-22T20:13:08-07:00October 22nd, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #87

Seasonal migration isn’t just for the birds. Or the snowbirds heading to Arizona. Some of nature’s most majestic and essential creatures are now making their way southward: butterflies. These winged beauties are prolific pollinators of crops, landscapes, wildflowers and gardens. Three-quarters of all food crops worldwide are somewhat or heavily dependent on pollinators such as butterflies. Monarch

By |2024-10-15T20:41:53-07:00October 15th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #86

Yesterday was #WorldCottonDay. That’s a fitting title, considering how creating the world’s most popular fabric is truly a world endeavor. Cotton is a crop mostly grown in Asia and the Americas, whose end products are mostly designed in Europe and mostly manufactured in Asia, and largely consumed in the world’s wealthiest countries (the USA accounts

By |2024-10-08T20:19:56-07:00October 8th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments
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