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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

The South Is Sweating and So Is The Corn

Just step outside. It's brutal. You’ll instantly know it’s “sweating season” across the South and much of the Midwest. Sure, temperatures are hot, consistently now in the upper 90s across the Delta. But it’s the humidity that instantly gets your attention and triggers sweat glands overload. The dew point - aka "the misery index" - indicates the temperature where dew forms: the higher the dew point, the more moisture is in the air. The National Weather Service defines dew points above 75 degrees as “oppressive.” That’s where we’ve consistently been across the Delta; most days reaching the upper 70s.

By |2025-07-22T08:32:16-07:00July 22nd, 2025|Blog Post, Plant & Soil|Comments Off on The South Is Sweating and So Is The Corn

Live Aid: Music That Fed the World (and Filled My Parents’ Basement)

This Week In Ag #124: Live Aid: Music That Fed the World (and Filled My Parents’ Basement) This past Sunday marked the 40th anniversary of the greatest PR and musical event in history. It was held at Wembley Stadium in London. And at JFK Stadium in Philadelphia. It was viewed by nearly 40% of the world’s population. The event was Live Aid, a benefit concert to raise money and awareness for famine relief in Africa. It was the event that forged a generation, my generation, Gen X. I’ll never forget that day. Dad was among the first in our neighborhood to purchase a satellite dish. I threw a party that day, attended by seemingly every college-aged aggie in the county (or at least dad seemed to think so)

By |2025-07-14T12:36:10-07:00July 14th, 2025|Blog Post, Plant & Soil|Comments Off on Live Aid: Music That Fed the World (and Filled My Parents’ Basement)

The Big, the Bold, and the Bill: What BBB Means for Ag

The Big Beautiful Bill was signed into law on July 4. At 887 pages, it certainly is big. As for being beautiful, that will be in the eyes of the beholders. Like most budget bills, depending on your point of view, the contents may resemble that famous Clint Eastwood film, “The Good, The Bad, and The Ugly.” But what does BBB specifically mean for agriculture?

By |2025-07-07T14:08:13-07:00July 7th, 2025|Blog Post, Plant & Soil|Comments Off on The Big, the Bold, and the Bill: What BBB Means for Ag

A Farmer’s Fourth of July: The Fireworks Waited

This Week In Ag #122: A Farmer's Fourth of July: The Fireworks Waited For many Midwest farm families, the Fourth of July wasn’t about fireworks or cookouts—it was wheat harvest season. In this personal reflection, Fred recalls a time when the combine came first, soybeans followed close behind, and the only bangs came from the grain bin, not the sky.

By |2025-06-30T13:13:36-07:00June 30th, 2025|Blog Post, Plant & Soil|Comments Off on A Farmer’s Fourth of July: The Fireworks Waited

Reaching Crop Milestones

Raising a crop takes more than seed and soil—it takes faith. Just like raising kids, farming is full of stages that bring joy, stress, hope, and awe. From emergence to canopy and tasseling to harvest, each milestone tells a story of patience, persistence, and purpose. Here’s a look at the defining stages that make farming not just a job, but a calling.

By |2025-06-16T13:09:29-07:00June 16th, 2025|Blog Post, Plant & Soil|Comments Off on Reaching Crop Milestones

The 1980s Farm Crisis: Will We Go Back to the Future?

The 1980s Farm Crisis: Will We Go Back to the Future? Ushered in by the USA Olympic hockey team’s “Miracle on Ice” and the flight of the space shuttle, Americana was running wild. The decade of excess featured a soaring stock market, booming GNP, and iconic movies and fashion. This was the era of Yuppies… the age of video players… when MTV actually played videos. The 1980s were totally awesome, for nearly everyone but farmers.

By |2025-06-10T14:55:29-07:00June 9th, 2025|Ag News, Blog Post, Plant & Soil|Comments Off on The 1980s Farm Crisis: Will We Go Back to the Future?

Flooded Fields, Missed Chances: The Cost of Untimely Rain

Too much rain at the wrong time can ruin a season. In May, Delta farmers were hit with nearly double the average rainfall, flooding fields and delaying crucial work. From missed nitrogen applications to replanting setbacks, timing is everything—and this spring, Mother Nature threw a major curveball.

By |2025-06-10T07:44:58-07:00June 3rd, 2025|Blog Post, Plant & Soil|Comments Off on Flooded Fields, Missed Chances: The Cost of Untimely Rain

Beef Is More Than a Business, It’s a Passion.

Beef Is More Than a Business, It’s a Passion. Few professions capture our imagination like ranching. There’s an undeniable romanticism attached to cowboy culture. Taylor Sheridan has made a career depicting it. And let’s be real, they don’t make movies or write songs about pork and poultry producers. Western lifestyle is at a fever pitch. Brands like Ariat and Wrangler are thriving. And so is the cattle industry. Beef prices are enjoying record highs. And when it comes to producing beef, nobody does it better than the American cowboy. US cattlemen produce over 21% of the world’s beef supply – 28 billion pounds annually – ranking #1 in the world. Yet they do it with just 6% of the world’s cattle herd. 

By |2025-05-27T11:10:54-07:00May 27th, 2025|Blog Post, Plant & Soil|Comments Off on Beef Is More Than a Business, It’s a Passion.

The Immortal Words of a Corn Legend

"Any corn plant that doesn’t emerge within 12 hours of others is a weed.” Immortal words from an immortal farmer. My friend Steve Albracht. The brash Texan certainly had a way with words. And with corn. I called him the Ric Flair of corn growers – he held as many National Corn Growers Association (NCGA) yield contest titles as Flair has wrestling championships. And he was just as bold. Visiting his Hart, Texas, farm was akin to visiting that of Francis Childs or Roswell Garst. Fast, uniform crop emergence and singulation weren’t just a goal; it was his obsession. He wanted every plant in the entire field to emerge within eight hours. Studies show that plants emerging 24 hours later can lose up to 25% of their yield. While some corn hybrids may be called racehorses, they don’t close on each other like racehorses do. Slow emergers and runt plants will never catch up to early risers.

By |2025-05-19T14:58:25-07:00May 19th, 2025|Blog Post, Plant & Soil|Comments Off on The Immortal Words of a Corn Legend
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