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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

This Week in Ag #82

Today is the 70th anniversary of a cultural icon: the TV Dinner. As a kid, TV dinners were a fun Saturday night treat (my tastes have evolved, thankfully). They were served by mom before my parents went out for the night. This invention literally changed the eating habits of our entire

By |2024-09-10T19:04:40+00:00September 10th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #81

“They haven’t been farming it as long,” was the response my western Illinois-based Grandpa would offer when confronted with news of success stories coming from the west (a region he defined as across the Mississippi River, less than 50-miles from his farm). I’ve long held a similar belief when it comes

By |2024-09-03T21:04:06+00:00September 3rd, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #79

Seeing is believing. And I’m convinced the recent WASDE reports on crop production aren’t lying. Over the weekend we took my son to college. Our scenic journey through farm country – beauty is in the eye of the beholder, after all – took us deep into the Corn Belt. The projected 2024 corn

By |2024-08-20T20:23:32+00:00August 20th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #78

Imagine your boss walks into your office, says your productivity is tops in the company, but he’s reducing your salary by 25%. That’s what it’s like being a farmer in 2024. We’re expecting to see the largest year-over-year drop in farm income in history, on the heels of a 19% decline in

By |2024-08-13T22:11:45+00:00August 13th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #77

Farmers waiting on a summer market rally must feel like teenagers waiting by the phone to be asked to the dance. Only their prospects are much dimmer. Capitalizing on summer rallies is how many farmers base their marketing plans. When you chart commodity prices throughout this century, highs typically spike

By |2024-08-06T20:00:41+00:00August 6th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #75

It’s National Corn Month! Okay, I know what you’re thinking. Isn’t that every month for me? True. But hey, it’s only fair that we reserve an entire month to recognize USA’s most widely grown crop. Over 90 million acres – about the size of Montana – of corn is grown annually across the fruited plain.

By |2024-07-23T20:07:11+00:00July 23rd, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

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