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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

Federal Crop Insurance: A Safety Net for Farmers or a Profit Tool?

This Week in Ag #105 - You can’t live without insurance these days. You can’t get a home mortgage without it. Nor can you legally drive without it. And if you’re a corn or soybean grower, you really can’t farm without it. That’s why over 90% of commodity crop acres are insured with Federal Crop Insurance. But FCI is anything but a normal insurance policy.

By |2025-03-04T07:44:32-07:00March 4th, 2025|Blog Post, Plant & Soil|Comments Off on Federal Crop Insurance: A Safety Net for Farmers or a Profit Tool?

Inconvenient Truths About Farming

This Week In Ag #104 Here’s an inconvenient truth about farming: many farmers live off their equity. When land is your biggest asset and land prices remain strong, so does your balance sheet. This offers lending power. Depending on your situation, it’s very possible to break even, or even lose money in your farming operation

By |2025-02-25T13:34:27-07:00February 25th, 2025|Ag News, Blog Post, Plant & Soil|Comments Off on Inconvenient Truths About Farming

This Week In Ag #103: Short-Term Pain, Long-Term Gain?

“There’s got to be a better way.” Those words were expressed to me last week at the World Ag Expo. I had just completed my presentation, “Breathe New Life into Your Soil”, when a nice lady and her husband approached me. She introduced herself as a multi-generational rancher who grows alfalfa and orchard grass for their

By |2025-02-18T11:20:08-07:00February 18th, 2025|Ag News, Blog Post, Plant & Soil|Comments Off on This Week In Ag #103: Short-Term Pain, Long-Term Gain?

This Week In Ag #102

All four faces on Mount Rushmore are farmers. Along with being the father of our country, George Washington was a father of regenerative agriculture, implementing intense crop rotation (he grew 60 different crops), cover crop practices, manure management, and grazing from multiple livestock species on his 8,000-acre Mt. Vernon farm. Thomas Jefferson, considering himself “first a

By |2025-02-11T11:20:20-07:00February 11th, 2025|Ag News, Blog Post, Plant & Soil|Comments Off on This Week In Ag #102

Q&A: Leveraging Biostimulants and Biofertilizers for Sustainable Growth 

Fred Nichols, Chief Sales and Marketing Officer at Huma®, shared his perspective in a recent article on biostimulants and biofertilizers, published in CropLife and American Fruit Grower Magazine. In the article, Fred discusses the growing role of these products in sustainable agriculture, their benefits, and their impact on crop production. Below are the questions posed

By |2025-02-06T16:06:58-07:00February 6th, 2025|Blog Post, Plant & Soil|Comments Off on Q&A: Leveraging Biostimulants and Biofertilizers for Sustainable Growth 

This Week In Ag #101

Ask yourself this. Would you really want to be on the other side of a trade dispute with the USA? With all the hysteria over tariffs, that’s a question few seem to be asking. In the global economy, the good ole USA remains the 700-pound gorilla. Boasting a GDP over $25 trillion, the US economy is nearly

By |2025-02-04T16:10:05-07:00February 4th, 2025|Ag News, Blog Post, Plant & Soil|Comments Off on This Week In Ag #101

This Week In Ag #100

Farmers grow food. That’s a simple and straight-forward premise. Or is it? We continue to shake our heads at survey results that reveal many consumers think their food comes from the grocery store. But what about the industry itself? If we’re being totally honest, we should ask: are we largely focused on growing food, or producing commodities?

By |2025-01-28T12:21:44-07:00January 28th, 2025|Ag News, Blog Post, Plant & Soil|Comments Off on This Week In Ag #100

This Week In Ag #99

Shopping with a farmer can be quite the experience. It’s one my mother refused to partake in during her entire 40-year marriage. This weekend, I went with my wife to exchange a pair of blue jeans that Santa brought me. As we were looking for my size, a clerk at Boot Barn suggested a different

By |2025-01-21T11:24:32-07:00January 21st, 2025|Ag News, Blog Post, Plant & Soil|Comments Off on This Week In Ag #99

This Week In Ag #98

Oilseeds are now a lightning rod. America’s top ag export, accounting for over $40 billion, is at the center of a heated debate on the state of America’s health. The appointment of RFK Jr. to head Health and Human Services will do nothing to ground the conversation. He’s been outspoken in his view of how seed oils

By |2025-01-15T08:23:05-07:00January 15th, 2025|Ag News, Blog Post, Plant & Soil|Comments Off on This Week In Ag #98
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