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About Fred Nichols

Fred Nichols, Chief Marketing Officer at Huma, is a life-long farmer and ag enthusiast. He operated his family farm in Illinois, runs a research farm in Tennessee, serves on the Board of Directors at Agricenter International and has spent 35 years in global agricultural business.

This Week in Ag #72

How do you just find 1.5 million acres? That’s like finding two Rhode Islands. But that’s what USDA did on Friday, when they upped US corn acreage to 91.5 million, from the 90 million acres estimated in March. Predictably, that sent the market tumbling down. New corn prices are now trading

By |2024-07-02T20:05:55+00:00July 2nd, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #71

Farmers are not fast forgetters. They have long memories. Past weather events, cultural practices, product usage, and marketing decisions often drive future decisions. With that, I’m guilty as charged. Last season, a straight-line wind caused major greensnap to a new corn hybrid, wrecking my goals. This made me take pause and

By |2024-07-18T16:54:23+00:00June 25th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #69

As we celebrate National Dairy Month, my thoughts are with Jack & Frances Watt, my old neighbors (when you live in the country, a “neighbor” can reside within at least 5 miles of you) who were dairy farmers. They were among the hardest working, kindest people I’ve ever known. Vacations

By |2024-06-11T21:25:53+00:00June 11th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #66

When asked if he was finished with planting, dad would frequently respond by saying, “the first time.” His cynicism aside, replant decisions can be difficult. This year, too many growers are faced with that decision. If you plant when the soil is cold and wet, you’re inviting problems. But even if you

By |2024-05-21T18:56:41+00:00May 21st, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

This Week in Ag #65

“Anticipation” is a famous song from Carly Simon (which also became the advertising anthem for Heinz ketchup). But it could also be the theme for how farmers feel from the moment they drop their planter. My first year of farming on my own, I waited over three nail-biting weeks for my

By |2024-05-14T21:31:39+00:00May 14th, 2024|Ag News, Blog Post, Plant & Soil|0 Comments

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