Is ROI still king? Return on investment has long been the primary measure for evaluating product purchase decisions by farmers. The concept seems straightforward: a product delivers x amount more of yield or weight, you multiply the additional yield by the price you receive for your crop, then subtract the cost of the product. That’s how
Should regenerative agriculture resemble a Chinese menu, where you freely pick and choose the ingredients you want to include or eliminate from your entrée, rather than taking a holistic approach? That depends on your perspective of regen farming.
There’s a new sheriff in town. Or at least an old one returning. And there’s new leadership in Congress. So how will the election results impact agriculture?
The year was 1984. It was totally awesome. Ronald Reagan had just carried 49 states to win re-election. Purple Rain reigned over the air waves. Daniel-san had defeated Cobra Kai (well, for the first time). Steve Jobs introduced a little beige box that would soon change the world. Yet in farm country, one news item
Recently, CropLife interviewed several industry experts, including Huma’s Chief Marketing and Chief Sales Officer, Fred Nichols, to discuss the rapid growth of biological products in agriculture, including biostimulants, biopesticides, and biofertilizers. Fred answered important questions about the microbiome’s role in soil health, industry’s understanding of it, and the new innovations being developed for sustainable farming.
In a recent interaction with CropLife, Fred Nichols, Chief Marketing and Sales Officer at Huma, shared his views on the micronutrients market. His key thoughts were featured in a special report that highlights how these essential nutrients are rapidly gaining recognition in the agriculture industry. Micronutrients play a key role in promoting the strong, steady
Scary season is upon us. This week our doorsteps will be invaded by legions of mini goblins. Their biggest fear is receiving candy corn in their baskets. But what about farmers? What’s scaring them this Halloween?
As a farmer and ag salesman at Huma, I’m always on the lookout for products that can make farming easier and more efficient. That’s how I first came across MicroHumic® OM at the 2024 Commodity Classic, right after I joined Huma. While working in our booth, I was chatting with our CEO, Lyndon Smith, when
No month is more associated with a crop than October is with a certain orange orb. That’s why it’s #NationalPumpkinMonth. Pumpkins are the centerpiece of the booming $1.25 billion US agritourism industry. You-pick pumpkin patches are a main attraction, providing family photo opportunities young mothers love even more than their pumpkin spice lattes. Corn mazes, apple
Seasonal migration isn’t just for the birds. Or the snowbirds heading to Arizona. Some of nature’s most majestic and essential creatures are now making their way southward: butterflies. These winged beauties are prolific pollinators of crops, landscapes, wildflowers and gardens. Three-quarters of all food crops worldwide are somewhat or heavily dependent on pollinators such as butterflies. Monarch
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