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Fred Nichols, Chief Sales and Marketing Officer at Huma®, shared his perspective in a recent article on biostimulants and biofertilizers, published in CropLife and American Fruit Grower Magazine. In the article, Fred discusses the growing role of these products in sustainable agriculture, their benefits, and their impact on crop production. Below are the questions posed
On Thursday we celebrate #WorldSoilDay. Along with water, soil is Earth’s most precious resource. That’s because 95% of our food comes from soil. The importance of nurturing soil can be traced back to Biblical times. Jesus himself spoke of the importance of seeds falling on good soil. While soil health has become a buzzword in today’s
Recently, CropLife interviewed several industry experts, including Huma’s Chief Marketing and Chief Sales Officer, Fred Nichols, to discuss the rapid growth of biological products in agriculture, including biostimulants, biopesticides, and biofertilizers. Fred answered important questions about the microbiome’s role in soil health, industry’s understanding of it, and the new innovations being developed for sustainable farming.
As a farmer and ag salesman at Huma, I’m always on the lookout for products that can make farming easier and more efficient. That’s how I first came across MicroHumic® OM at the 2024 Commodity Classic, right after I joined Huma. While working in our booth, I was chatting with our CEO, Lyndon Smith, when
I am extremely proud to officially unveil our company’s new branding and name. We are now Huma®– a 50-year-old legacy ready to be reintroduced to the world! It is a strategic decision to shorten our name from Bio Huma Netics® (BHN) to Huma® and we are confident that this progressive move is in our company
Celebrating Earth Day every April 22 is a great time to pause and reflect: How are we, today, treating the environment and the plants, animals, and people who live in it? What have we accomplished in the past year that makes our planet a better, more sustainable place to live and raise our families? What are our goals for future improvement?
As I begin to write, I’m reminded of an excerpt from Ode to the West Wind — “If winter comes, can spring be far behind?” Well, spring is certainly not far behind, especially for those of us working in the agriculture sector. Winter can be a tricky time for growers, as many of them face
In research conducted at the University of Idaho, Huma Gro® X-Tend® B, powered by Micro Carbon Technology® (MCT), has proven to improve barley yield. The boost in production led to a higher net gain per acre with a return on investment (ROI) of 38:1.
by Larry Cooper 8 SIMPLE STEPS TO HEALTHY CROP SOIL: A PREVIEW Of course, you'll need to read this complete article to understand how and why each of these steps is essential for creating healthy crop soil, but here's a preview. Understand that soil is a living system. Measure and document your soil characteristics.
By Richard Lamar, PhD Senior Director of Humic Research Bio Huma Netics, Inc. We are accustomed to seeing humic substances (humic and fulvic) in dry/granular form, and we tend to think of acids as liquids. So why are humic and fulvic substances called acids? All substances, solid AND liquid, have a chemical makeup. An acid
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